Your routing keeps routing
The agent finds what that edit silently broke — mappings, filters, the report built on the old name — and hands you the reconciling diff before the play misfires.
For the GTM builder · read-only from $240 · reconciliation from $500
You were hired to build GTM.
Not to reconcile it.
The fields, the duplicates, the tool nobody owns — that work finds you anyway. Elder Brain runs across the stack and hands you the diff, so your plays keep working while you build the next one.
The first run is read-only. It writes nothing until you say so.
- What you get — a run report with a diff for every change.
- Where it runs — in your accounts, inside the tools you already use.
- What stays safe — everything reversible; the rest waits for you.
Run report the same shape, every run
- scanned
- records across connected systems
- reconciled
- reversible, diff attached
- held
- irreversible or shared, waiting on a human
The plays
You ship the play. It stays shipped.
It joins the stack instead of orbiting it
Accounts matched, fields mapped, data flowing both ways — proposed as a reviewable change, not a weekend project for whoever cares most.
The build becomes a play the whole team can run
The agent absorbs what one person wired for themselves: documents it, watches it, and reconciles what it touches — so it survives its author.
Dead weight gets named
What nothing depends on anymore, what breaks if you cut it, and what you’re paying for it — in the run report, next to everything else.
Every play above ends the same way: a reversible diff in the run report, or a held line waiting for a person. Nothing lands silently.
The run
One report. Every play accounted for.
Run report the same shape, every run
- scanned
- records across connected systems
- drift found
- discrepancies
- reconciled
- reversible, diff attached
- held
- irreversible or shared, waiting on a human
- cost
- tokens from your monthly pool
Your numbers arrive with your first run.
Every reconciled line carries its diff — what it was, what it is now. Every held line carries the reason it stopped and what it would do if you said yes.
Why now
Building automation got free.
Rolling it out didn’t.
- Anyone on the team can build what they need in an afternoon — and they do.
- Rolling it out didn’t get cheaper at all: access, protocols, someone accountable when it breaks.
- The bottleneck moved from production to distribution inside the company.
Engineering hit this twenty years ago: when writing code got cheap, git, code review and rollbacks appeared. GTM automation is still in the “everyone edits production by hand” era.
The line
Safety comes from reversibility,
not from permissions.
Roles, approvals and sandboxes don’t work: an approval queue is the RevOps ticket queue with a new name. Elder Brain draws a different line — architecture, not a disclaimer.
State is reconciled.
Fields, duplicates, mappings, records that drifted between your CRM, your automations, and the spreadsheets nobody owns.
There is a ground truth. It’s reversible. You see before and after.
Actions are not.
A sent email, a webhook into billing, anything whose effect leaves your systems.
It can’t be pulled back. These stop and wait for a person, every time.
That line is also the line in the pricing table below. State is what a metered plan can sell, because state is reversible. Actions aren’t sold self-serve at any price.
Nothing irreversible happens because a plan allows it.
How it works
Three steps, and the third one is the product.
Whatever the source of a change — a field edited by hand, a new tool, a request in plain words — the agent does the same three things before it reaches the run report:
-
Clarifies
Asks what the intent actually is, not what was typed.
-
Proposes
A solution against your tools and your data, not a generic recipe.
-
Blocks
Anything irreversible, or shared by everyone, stops here.
Most products in this category sell step two. Step three is why you can let step two run at all.
- HubSpot
- Airtable
- Zapier
- Slack
Where the agent works today. Nothing to migrate, no new interface to adopt.
Where it comes from
We ran this by hand first.
Elder Brain grew out of RevFactory, where this work was done by hand for B2B revenue teams. That’s not something we’re working around — it’s where the plays come from: we know where a human stops to ask the client, what repeats across companies, and why the data lies the way it does. No survey produces that.
And the vector is a number, not a claim. On the first implementation, 90% of the work needed a human in the loop. Today it’s 50–60%. The target is around 10%. That curve is the whole company.
Pricing
You pay for state, by the token.
One plan watches your stack. The second one puts reversible state back. The third sells what by definition isn’t self-serve — what happens after the agent stops.
No seats. The hygiene of a stack isn’t consumed by “users.”
Observe
$240 /mo
Observability. The agent connects to your stack, watches it, and tells you what drifted — read-only, writes nothing.
- Unit
- Tokens
For A founder or RevOps lead who wants to know what’s actually broken before granting anything write access.
Reconcile
recommended$500 /mo
Everything in Observe, plus the agent puts reversible state back, at working volume, not trial volume.
- Unit
- Tokens
For A team that changes things weekly and needs the stack to be coherent without anyone chasing it.
Escalate
Enterprise talk to us
Everything in Reconcile, plus a defined escalation path: what the agent holds reaches a named owner with full context, routing and architecture decisions included.
- Unit
- Negotiated
For Companies where the held items need an owner: a RevOps lead doing architecture instead of cleanup, or a defined escalation path — a queue with a named owner, and the decision written back into the system.
How do tokens work?
Tokens are consumed when Elder Brain does work on your behalf — scanning records across your systems, reconciling drift, wiring up a new source, or preparing the diff you review. Different actions consume different amounts, based on complexity. The run report shows what a run cost next to what it did.
Read-only until you grant write access.
Who it’s for
This works when the stack is already moving.
For
B2B companies with a heterogeneous GTM stack. If someone on the team carries the RevOps or GTM-engineering title, you already qualify — that person is the one holding the backlog. So do teams where nobody holds it and the founder is the backlog instead. The qualifier is the state of your revenue operations, not the size of your company.
Not for
Teams living inside a single all-in-one platform, where the vendor’s own governance is enough. Teams where nobody has tried to change anything themselves yet — there’s no drift to reconcile, and you’d be buying insurance against a fire that hasn’t started.
FAQ
The questions people actually ask.
How much will this actually bill me?
Tokens are consumed when the agent does work on your behalf, and different actions consume different amounts based on complexity. The run report shows what a run cost next to what it did.
What if it breaks something?
State changes are reversible by construction, and each one carries a diff — you can see what it was, what it is, and put it back. Anything irreversible never happens silently: it’s held and handed to a person. That’s not a setting you can turn off to go faster; it’s the line the product is built on.
Why won’t my CRM just build this?
The drift that costs you money lives between your systems, not inside any one of them. A CRM vendor will never build a good audit-and-rollback layer on top of someone else’s products — their model is to be the centre of the stack, and a layer that treats their product as one system among several argues against that.
You did this by hand before. What stops this from being a group of people with a login page?
A number that moves. First implementation: 90% of the work needed a human. Today: 50–60%. Target: around 10%. Watch that curve — it’s the only honest test, and we publish where we are on it.
Start with what you’re paying for and don’t use.
The first run is read-only: it maps the stack, the drift, and the licences nothing depends on. Then you decide whether that report is worth $240 — and whether letting the agent put state back is worth $500.
No write access until you grant it.